Vuo redesign - Vuo Logo

[Bodysoulspirit]

@jstrecker

What, you don’t think Vuo needs a cute animal mascot? ;)

;) Hehe. Don’t know. I looove animals, I love them so much that I’m a vegetarian ;)

However, for the logo, not sure.
I’m not a pro designer neither at all, just a hobbyist. And when I look at some logos, from more or less related softwares, I don’t see a mascotte or animal in the logo.
Neither do I personally know of logos with animals for softwares, beside aquarium screensavers. False, I know Mediamonkey as a media player but not so sure people still use that one ;)

So I originally would not have added some, but actually it does sound like a possibility.
Let’s say this, if the Team wants a Mascotte, because they like it, sounds good.
If it is to metaphor how Vuo works, not so sure how much it will help people to know how it works.

I will perhaps try to make a logo with a jelly or an octopus. Or if the team likes one of my logo and just want to add a mascotte beside it, sounds fine too.

These are also about Vuo being a hub connecting various technologies. And maybe an optimistic sunrise?

Not sure about the sunrise, what it has in common with Vuo, but I like the Hub. The connection, the dots, the cables. I just haven’t been able yet to make a good looking one where the cables are more expressive than in the one you mention with “flow pipes” in

Flow, like through pipes.

Yes, that’s what I tried with

However, the problem I’m having with my own logo on this one is that the general feeling is more of the mouvement of a snake, rather then water IMO. Don’t you think ?

Building upward (the letters stacked vertically). Also a different play on the idea of flow: water rippling outward.

;) Haha ok. I had not even seen those where letters stacked up vertically ;) Not so very clear IMO.

@Bodysoulspirit, you’re liking the dots :) Can you talk about those? Anything else you want to add about your thought process ?

They originally where meant to represent some data flowing through the pipes. Although I admit that could be obvious in

, but not in

!
In

they just have an optic goal ;)

A question, when could you imagine changing the logo ? Vuo 1.3 already or later ?

PS : @jstrecker sorry to ask but would it be possible to refer to the logos with links (sat some unique names for them all) instead of images / cropped reuploaded images ? Once the new logo will be chosen I may want to remove the unchosen images / projects and use the ideas for some clients / other projects ;) Thanks  

[DDAANNYYBBOOYY]

damned! you’ve been busy :)) well, the pixelated look is just one part of an idea, it should work in contrast with smooth, geometric shapes, but most importantly, whatever we create in Vuo, is after all a set of pixels in the end, and sometimes they simply connect and create more complex form, yet it is still an optical illusion…the app itself leads its user to solve logical problems, to build from “blocks” (here we have pixels), to somehow see the result (whatever shader like, or image generative thing it is) magnified, to see “inside” it…personally I believe it is no shame to borrow parts of well known brands…it doesn’t mean to steal…but I kinda have the eizo feeling about my design, but maybe it is too retro “first xerox” like technic…I can appreciate the “aquatic” and flow like feeling(at least I believe people would consider it calming and purifying) of Christians ideas and also it somehow reminds me a Vaio brand, its idea is based on moving from analogue to digital…so it can bring some seriousnes…but the black variant works propably more for me, because it is quite edgy, and clear character or feeling of the brand seems to me more important, than mentioned readibility, for example…I like the last pencil drawing too, mainly the idea of creating some unique pictogram, or icon…and just let the users to get to know it, accept it…I guess it is quite important to decide, if the logo, or icon should refer more about what software does from the outside point of view (for example effects, shading), or more about the nature of working with the app itself (flow like concepts, connecting)…

…also…it may be handy to try to think about the design for eventual animation purpose, it can look pretty good for various presentations or web (the animation of the logo itself…and modular, or dynamic, havily animated logos are on rise…  

[DDAANNYYBBOOYY]

…maybe it can be based on some kind of similar segments, so later, you can make other parts of design look similar more easily…also like a swastika!  

[alexmitchellmus]

I love logo 4 (a15) @jstrecker! ;-)  

[jstrecker (Jaymie)]

A question, when could you imagine changing the logo ? Vuo 1.3 already or later ?

Our plan is to coincide with Vuo 1.3. It’s going to be a huge release (as you might guess from the feature requests page), so it’ll be a while. Plenty of time to design a logo.

Let’s say this, if the Team wants a Mascotte, because they like it, sounds good.
If it is to metaphor how Vuo works, not so sure how much it will help people to know how it works.

I was 99% joking about the mascot :) You bring up good points about why an animal might not be the best logo for Vuo. Also an animal might mean different things to different people, like an octopus could seem intelligent to one person and scary to another.

sorry to ask but would it be possible to refer to the logos with links (sat some unique names for them all) instead of images / cropped reuploaded images ?

Sure. I edited my post to refer to your images by name+link.

[jstrecker (Jaymie)]

Food for thought: Here are some logos of related software.

(VDMX)

(Vezér)

(Max)

(TouchDesigner)

(Quartz Composer)

(Origami)

(Form)

(QLab)

(Processing)  

[alexmitchellmus]

PureData:
 

[krezrock (Azy)]

bashed out a crude idea

[Bodysoulspirit]

@DDAANNYYBBOOYY

personally I believe it is no shame to borrow parts of well known brands…it doesn’t mean to steal…

I mean, to inspire ourself yes, but I don’t think there should be a very obvious similarity though. I guess the Vuo team doesn’t want to take any risk that could lead to any copyright violation process at all.
They are also working in hand with teams like Coge and VDMX and I guess it shouldn’t alter their relations.
I have for example crafted another logo I might want to upload but I wonder if it’s not too VDMX like. Hesitating.
If I do upload it I could imagine I or the team asking the VDMX team if they don’t see any problem.

Christian’s ideas and also it somehow reminds me a Vaio brand, its idea is based on moving from analogue to digital

Damn yeah, love the Vaio logo. So fluid ;)

similar segments

Like your similar segments logo too ;) But don’t you think it’s quite close to the Origami icons ? Or too close to FramerJS ?

@jstrecker

Our plan is to coincide with Vuo 1.3. It’s going to be a huge release (as you might guess from the feature requests page), so it’ll be a while. Plenty of time to design a logo.

Ok ;)

Food for thought: Here are some logos of related software.

Know your ennemies ;) Have been doing those researches too personally.
This is a mix of icons and logos though it seems. Some don’t really have a logo per se but use an icon for both use (Origami, Quartz Composer, Max …)
Or derivate is the logo of the company (which I love), I don’t really understand what their logo for Touch Designer is, if it’s the icon too.

Anyway.

My personal selection from those, those I like most are :

a - Logos : VDMX & Derivate.
b - Icons : Origami (studio, the new tool, on the right side) and Quartz Composer.

Here are some additionally more or less related softwares Icons & Logos (VJ & realtime apps, node based apps, art/code apps, mapping apps, prototype design apps):

2VP

Cinder

Flinto

Flowhub


FramerJS

Noam

Madmapper

Mixemergency

Nodebox

NoFlo

OpenFrameworks

Origami Studio Icon

Smode

NoFlo & FloHub do really have some sexy nodes / cables ! But that’s more likely to fit the other discussion Vuo Redesign - Nodes & Cables

@krezrock ;) Why not. Logo ? icon ? Both ? Not my preferred, it takes quite a lot of space. But that’s just my personal opinion. Thanks for your idea !  

[DDAANNYYBBOOYY]

just a quick note…I don’t think vaio or eizo will stop by and sue you just by using some…concept of graphic design :D not shure if somebody own the right for using squares or round shapes :D that is what i meant…and believe me, in past ten years working for multiple advertising agencies (McCann, Y&R, Wunderman) and design studios, I have saw a lot of branding and nobody who would like to make a real problems…I guess important thing now is that “character” of brand i ve mentioned before…that is what makes a brand, not some specific shape or colour…and of course that could be a reason for some lawsuit at max, well, if you would basically just steal it…otherwise…if the character or “personality” is clear it is quite hard to not notice the difference between products…well…in theory…but you are doing this for quite smart people anyway…

[jstrecker (Jaymie)]

Hey. I just want to say some things I like about your logo designs, in hopes that it will help with the next iteration.

@Bodysoulspirit’s

,

, and

— I like the simplicity of these. How they use a small set of elements (e.g. the U and O both have circular bases).

@Bodysoulspirit’s

— I like that this coordinates with the design of the Vuo language. (It goes so far as to literally use a cable and ports.)

@Bodysoulspirit’s

,

,

— I like how the combined U and O eliminate redundant parts (the U right side and O left side) and give a sense of flow (vuo). I like how the dot is reminiscent of a port.

@Bodysoulspirit’s

,

,

— I like how the partial U, especially with the partial O stacked on it, gives a sense of building blocks.

@DDAANNYYBBOOYY’s

— I like that this logo has a distinctive shape that would be recognizable in black and white. I like the ideas behind it, kind of simultaneously zooming in and building up.

@Bodysoulspirit’s

— I like how the thin type and the bubbles set this logo apart from the many other “V” logos out there. And it looks nice on a coffee cup ;)

@krezrock’s

— I like the unusual perspective, how it’s looking down on the V from above.

[Bodysoulspirit]

@DDAANNYYBBOOYY

I don’t think vaio or eizo will stop by and sue you just by using some…concept of graphic design

No I don’t think Vaio cares neither ;)

Hey. I just want to say some things I like about your logo designs, in hopes that it will help with the next iteration.

Just got an idea, let’s stack all the logos from the Team, from Danyboy, Azy and I on top of each other and we should get the perfect logo ;)
Kidding ! Thanks for the feedback @jstrecker and for your submissions guys !  

[jstrecker (Jaymie)]

In addition to ideas around the word “Vuo” and letter “V”, another possibility would be a picture with the word “Vuo” next to it for the logo, and just the picture for the icon.

Here are a few sketches to get that discussion started…

— Vuo as a hub for various devices, protocols, inputs and outputs.

— A simplified rendering of 3 nodes connected by cables. (Is this too similar to the share icon?)

— An abstraction of the previous sketch: two streams merging (flow).

— More streams merging. They start out chaotic and become organized (flow, hub).

— Streams merging and becoming woven together (flow, hub, creation).

[Bodysoulspirit]

In addition to ideas around the word “Vuo” and letter “V”, another possibility would be a picture with the word “Vuo” next to it for the logo, and just the picture for the icon.
Here are a few sketches to get that discussion started…

Attempt to mold the Vuo text with some hub-like thing.
Has a molecular feeling, doesn’t bother me. Personally haven’t been able to make something closer to the last Team sketches and be nice tough (with my skills).

[Bodysoulspirit]

First tests with the team’s HUB sketch.

Just not so sure how much such a hub logo would not be too close to Touch Designer logo ?
I could want to play a bit with the colors more (like in the first mockups, blue V, grays for U and O but what about the idea ?

 

[Bodysoulspirit]

Been working to implement the hub with more colors.
The hub Inside the O is version (A) and outside the O is version (B) (+ Icon).
Version outside (B) may look better IMO but may be harder to use (website etc) because the Hub is bigger then the text.
C project was just a test for fun, some flow on top of a more rigid typography. Not as good as the hub stuff though.

Like those neon background gaussian colors.

All logos comes both on a White background and Black background.

 

[jstrecker (Jaymie)]

Ooh, those are neat :) Discussing all the ideas so far with the team.

Btw, I just learned about ogees! Not sure if/how an ogee pattern might fit into a logo, but just putting it out there as something that looks flowy.  

[George_Toledo]

I just wanted to voice some support for the current logo! I like it.

[Bodysoulspirit]

Ooh, those are neat :) Discussing all the ideas so far with the team.

Glad you like my one full night work result ! ;)

[George_Toledo]

Jaime, I also really like your logo 10 idea. Kind of reminds me of the way that classy audio companies like Telefunken and Neumann (among others) would have their logos fit in the outline of a diamond.

I like some of the pixellated looking ideas by Body Soul Spirit, and the “VUOLOGO-cropped.jpg” posted by Jaime.

20160721-A1 and Alex are interesting, and make me wonder how it would work with a squared off U and O, with each letter the same color…put together in a way that makes them a big continuous block, all letters connected.

I think the strongest logo of the stuff that’s been posted from related coding tools, is the OF logo. Maybe Cinder next.

:-)