An exhibition for BMW by jens probst

You’re an exhibitor at one of the world’s biggest auto trade shows. There are almost a million visitors, and a thousand other exhibitors competing for their attention. How do you project the suave aesthetic of a luxury car brand in a way that catches visitors’ eyes? jens probst (a.k.a. zwei-p) and Yellow Design took on the challenge by creating an elegant multi-screen display with Vuo.